The Marks of Social Identity

 

This project examines the role of social identity between collectivism and individualism. Our identity today is heavily marked by consumerism and material values. What if our social identity is not represented by objects we owe, but by markings on our skin? Tattoo (Tatau) was first used by aboriginal people as marks of pride. Each tattoo symbolises a different achievement and social recognition in the tribe. If this ritual has carried on to our society, how would we hold this ritual, what would it look like and how will it alter our perception of each other?


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